1. Chapter 1 Web

   1. Hacks 1-20

   2. Google Web Search Basics

   3. Full-Word Wildcards

   4. The 10-Word Limit

   5. Special Syntax

   6. Mixing Syntax

   7. Advanced Search

   8. Quick Links

   9. Language Tools

   10. Anatomy of a Search Result

   11. Setting Preferences

   12. Understanding Google URLs

   13. Browse the Google Directory

   14. Glean a Snapshot of Google in Time

   15. Graph Google Results over Time

   16. Visualize Google Results

   17. Check Your Spelling

   18. Google Phonebook: Let Google's Fingers Do the Walking

   19. Think Global, Google Local

   20. Track Stocks

   21. Consult the Dictionary

   22. Look Up Definitions

   23. Search Article Archives

   24. Find Directories of Information

   25. Seek Out Weblog Commentary

   26. Cover Your Bases

   27. Repetition Matters

   28. Search a Particular Date Range

   29. Calculate Google Centuryshare

   30. Hack Your Own Google Search Form

   31. Go Beyond Google's Advanced Search

   32. Use Google Tools for Translators

2. Chapter 2 Advanced Web

   1. Hacks 21-49

   2. Assumptions

   3. Like a Version

   4. Capture Google Results in a Google Box

   5. Build Google Directory URLs

   6. Find Recipes

   7. Track Result Counts over Time

   8. Feel Really Lucky

   9. Get Random Results (on Purpose)

   10. Permute a Query

   11. Weight a Query Keyword

   12. Restrict Searches to Top-Level Results

   13. Search for Special Characters

   14. Dig Deeper into Sites

   15. Summarize Results by Domain

   16. Measure Google Mindshare

   17. SafeSearch Certify URLs

   18. Search Google Topics

   19. Find the Largest Page

   20. Perform Proximity Searches

   21. Meander Your Google Neighborhood

   22. Run a Google Popularity Contest

   23. Scrape Yahoo! Buzz for a Google Search

   24. Compare Google's Results with Other Search Engines

   25. Scattersearch with Yahoo! and Google

   26. Yahoo! Directory Mindshare in Google

   27. Glean Weblog-Free Google Results

   28. Spot Trends with Geotargeting

   29. Bring the Google Calculator to the Command Line

   30. Build a Custom Date Range Search Form

   31. Search Yesterday's Index

3. Chapter 3 Images

   1. Hacks 50-53

   2. Google Images Advanced Search Interface

   3. Google Images Search Syntax

   4. Borrow a Corporate or Product Logo

   5. Browse the World Wide Photo Album

   6. Google Cartography: Street Art in Your Neighborhood

   7. Capture the Map

4. Chapter 4 News and Groups

   1. Hacks 54-58

   2. Google News

   3. Google News Search Syntax

   4. Advanced News Search

   5. Making the Most of Google News

   6. Receive Google News Alerts

   7. Beyond Google for News Search

   8. Scrape Google News

   9. Visualize Google News

   10. Google Groups

   11. 10 Seconds of Hierarchy Funk

   12. Browsing Groups

   13. Google Groups Search Syntax

   14. Advanced Groups Search

   15. Go Deeper into Groups with Google Groups 2

   16. Scrape Google Groups

   17. Simplify Google Groups URLs

5. Chapter 5 Add-Ons

   1. Hacks 59-70

   2. Keep Tabs on Your Searches with Google Alerts

   3. Add Google to Your Toolbar or Desktop

   4. Google Your Desktop

   5. Google with Bookmarklets

   6. Google from Word

   7. Google by Email

   8. Google by Instant Messenger

   9. Google from IRC

   10. Google on the Go

   11. Visit the Google Labs

   12. Find Out What Google Thinks ___ Is

   13. The Search Engine Belt Buckle

6. Chapter 6 Gmail

   1. Hacks 71-80

   2. Gmail Search Syntax

   3. Additional Resources

   4. Glean a Gmail Invite

   5. Create and Use Custom Addresses

   6. Import Your Contacts into Gmail

   7. Import Mail into Gmail

   8. Export Your Gmail

   9. Take a Walk on the Lighter Side

   10. Gmail on the Go

   11. Use Gmail as a Linux Filesystem

   12. Use Gmail as a Windows Drive

   13. Program Gmail

7. Chapter 7 Ads

   1. Hacks 81-85

   2. Google AdSense

   3. Google AdWords

   4. Get the Most out of AdWords

   5. Generate Google AdWords

   6. Scrape Google AdWords

   7. Determine the Worth of AdWords Words

   8. Serve Backup Ads

8. Chapter 8 Webmastering

   1. Hacks 86-91

   2. Google's Importance to Webmasters

   3. The Mysterious PageRank

   4. The Equally Mysterious Ranking Algorithm

   5. Keeping Up with Google's Changes

   6. In a Word: Relax

   7. A Webmaster's Introduction to Google

   8. Get Inside the PageRank Algorithm

   9. 26 Steps to 15K a Day

   10. Be a Good Search Engine Citizen

   11. Clean Up for a Google Visit

   12. Remove Your Materials from Google

9. Chapter 9 Programming Google

   1. Hacks 92-100

   2. Signing Up and Google's Terms

   3. The Google Web APIs Developer's Kit

   4. Using Your Google API Key

   5. What's WSDL?

   6. Understanding the Google API Query

   7. Understanding the Google API Response

   8. A Note on Spidering and Scraping

   9. Program Google in Perl

   10. Install the SOAP::Lite Perl Module

   11. Program Google with the Net::Google Perl Module

   12. Loop Around the 10-Result Limit

   13. Program Google in PHP

   14. Program Google in Java

   15. Program Google in Python

   16. Program Google in C# and .NET

   17. Program Google in VB.NET

1. Colophon

Our look is the result of reader comments, our own experimentation, and feedback from distribution channels. Distinctive covers complement our distinctive approach to technical topics, breathing personality and life into potentially dry subjects. The tool on the cover of Google Hacks, Second Edition, is a pair of locking pliers. Locking pliers are very versatile tools. They can be used for turning, twisting, cutting wire, tightening screws and bolts, and clamping. Locking pliers are specially designed to put pressure on a bolt or nut in such a way that the user can approach the nut or bolt from any angle. A simple squeeze can put up to a ton of pressure between the pliers' jaws, enabling them to lock onto even oddly shaped pieces. Locking pliers include a guarded release, which prevents accidental release or pinching, and a trigger, which unlocks the pliers. Adam Witwer was the production editor and copyeditor for Google Hacks, Second Edition. Leanne Soylemez was the proofreader. Mary Brady and Claire Cloutier provided quality control. Reg Aubry wrote the index.

Edie Freedman designed the cover of this book. The cover image is an original photograph by Edie Freedman. Clay Fernald produced the cover layout with QuarkXPress 4.1 using Adobe's Helvetica Neue and ITC Garamond fonts.

Melanie Wang designed the interior layout based on a template by David Futato. This book was converted by Julie Hawks to FrameMaker 5.5.6 with a format conversion tool created by Erik Ray, Jason McIntosh, Neil Walls, and Mike Sierra that uses Perl and XML technologies. The text font is Linotype Birka; the heading font is Adobe Helvetica Neue Condensed; and the code font is LucasFont's TheSans Mono Condensed. The illustrations that appear in the book were produced by Robert Romano and Jessamyn Read using Macromedia FreeHand MX and Adobe Photoshop CS. This colophon was written by Linley Dolby.