1. Welcome to the Web

   1. Chapter 1 Preparing for the Web

      1. Introducing the World Wide Web
      2. Planning a Web Site
      3. The Ingredients of a Web Site

   2. Chapter 2 Creating Your First Page

      1. The Anatomy of a Web Page
      2. The HTML Tag
      3. The HTML Document
      4. XHTML

   3. Chapter 3 Putting Your Page on the Web

      1. How Web Hosting Works
      2. Domain Names
      3. Getting Web Space
      4. Transferring Files

   4. Chapter 4 Power Tools

      1. Choosing Your Tools
      2. Working with Your HTML Editor

2. Building Better Web Pages

   1. Chapter 5 HTML Text Tags

      1. Understanding Text and the Web
      2. Basic Text Tags
      3. HTML Tags for Lists
      4. Inline Formatting

   2. Chapter 6 Style Sheets

      1. Style Sheet Basics
      2. Colors
      3. Fonts
      4. Text Alignment and Spacing
      5. Borders
      6. Class Selectors

   3. Chapter 7 Adding Graphics

      1. Understanding Images
      2. Images and Styles
      3. Techniques with Graphics
      4. Finding Free Art

   4. Chapter 8 Linking Pages

      1. Understanding the Anchor
      2. Image Links and Image Maps
      3. Adding Bookmarks
      4. When Good Links Go Bad
      5. Link Checkers

   5. Chapter 9 Page Layout Tools:Tables and Styles

      1. HTML Tables
      2. Style-Based Layout

   6. Chapter 10 Frames

      1. The Problem with Repeating Content
      2. Frame Basics
      3. Building Better Frames Pages

3. Connecting with Your Audience

   1. Chapter 11 Attracting Visitors

      1. Your Web Site Promotion Plan
      2. Spreading the Word
      3. Adding Meta Tags
      4. Directories and Search Engines
      5. Tracking Visitors

   2. Chapter 12 Letting Visitors Talk to You (and Each Other)

      1. Transforming a Site into a Community
      2. Helping Visitors Email You
      3. Adding Forums and Groups to Your Site

   3. Chapter 13 Making Money with Your Site

      1. Money Making the Web Way
      2. Google AdSense
      3. Amazon Associates
      4. PayPal Merchant Tools

4. Web Site Frills

   1. Chapter 14 JavaScript and DHTML: Adding Interactivity

      1. Understanding JavaScript
      2. JavaScript 101
      3. Dynamic HTML
      4. Scripts on the Web

   2. Chapter 15 Fancy Buttons and Menus

      1. Creating Fancy Buttons
      2. Creating Fancy Menus

   3. Chapter 16 Audio and Video

      1. Understanding Multimedia
      2. Background Music
      3. Video Clips
      4. Animations

5. Blogs

   1. Chapter 17 Blogs

      1. Understanding Blogs
      2. Getting Started with Blogger

6. Appendixes

   1. Appendix A HTML Quick Reference

      1. HTML Tags
      2. HTML Character Entities
      3. HTML Color Names

   2. Appendix B Useful Web Sites

      1. Chapter Links

1. Colophon

Mary Anne Weeks Mayo was the production editor for Creating Web Sites: The Missing Manual. Marlowe Shaeffer and Claire Cloutier provided quality control. Johnna VanHoose Dinse indexed the book.

Marcia Friedman designed the cover of this book, based on a series design by David Freedman. Marcia Friedman produced the cover layout with Adobe InDesign CS using Adobe's Minion and Gill Sans fonts.

David Futato designed the interior layout, based on a series design by Phil Simpson. This book was converted by Keith Fahlgren to FrameMaker 5.5.6 with a format conversion tool created by Erik Ray, Jason McIntosh, Neil Walls, and Mike Sierra that uses Perl and XML technologies. The text font is Adobe Minion; the heading font is Adobe Formata Condensed; and the code font is LucasFont's TheSans Mono Condensed. The illustrations that appear in the book were produced by Robert Romano, Jessamyn Read, and Lesley Borash using Macromedia FreeHand MX and Adobe Photoshop CS.The production editors for Book Title, eMatter Edition were Ellie Cutler and Jeff Liggett. Linda Walsh was the product manager. Kathleen Wilson provided design support. Lenny Muellner, Mike Sierra, Erik Ray, and Benn Salter provided technical support. This eMatter Edition was produced with FrameMaker 5.5.6.