Ambient Findability

Description

A thought-provoking book that describes the future of information and connectivity, examining how the melding of innovations like GIS and the Internet will impact the global marketplace and society at large in the 21st century. Research, stories, examples, and illustrations add depth and color to this important subject. Written by best-selling author Peter Morville.

Full Description

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.

Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.

The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.

Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

"A lively, enjoyable and informative tour of a topic that's only going to become more important."
--David Weinberger, Author, Small Pieces Loosely Joined and The Cluetrain Manifesto

"I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched."
--Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation

"Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain."
--Jakob Nielsen, Ph.D., Author, Designing Web Usability: The Practice of Simplicity

"Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us."
--Steve Papa, Founder and Chairman, Endeca

"Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book."
--Jesse James Garrett, Author, The Elements of User Experience

"It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own extensive experience, he develops for the reader a feeling for the near future when information is truly findable all around us. There are immense implications, and Morville's lively and humorous writing brings them home."
--Marcia J. Bates, Ph.D., University of California Los Angeles

"I've always known that Peter Morville was smart. After reading Ambient Findability, I now know he's (as we say in Boston) wicked smart. This is a timely book that will have lasting effects on how we create our future.
--Jared Spool, Founding Principal, User Interface Engineering

"In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With tangible examples and lively writing, he lays out the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and selves. This is a must read for everyone and a practical guide for designers."
--Gary Marchionini, Ph.D., University of North Carolina

"Find this book! Anyone interested in making information easier to find, or understanding how finding and being found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth their time. Myriad examples from rich and varied domains and a valuable idea on nearly every page. Fun to read, too!
--Joseph Janes, Ph.D., Founder, Internet Public Library

Table of Contents

Chapter 1 Lost and Found
1. Definition
2. Information Literacy
3. Business Value
4. Paradise Lost
Chapter 2 A Brief History of Wayfinding
1. All Creatures Great and Small
2. Human Wayfinding in Natural Habitats
3. Maps and Charts
4. The Built Environment
5. Wayfinding in the Noosphere
6. The Web
7. The Baldwin Effect
Chapter 3 Information Interaction
1. Defining Information
2. Information Retrieval
3. Language and Representation
4. The People Problem
5. Information Interaction
Chapter 4 Intertwingled
1. Everyware
2. Wayfinding 2.0
3. Findable Objects
4. Imports
5. Exports
6. Convergence
7. Asylum
Chapter 5 Push and Pull
1. Marketing
2. Design
3. Findability Hacks
4. Personalization
5. Ebb and Flow
Chapter 6 The Sociosemantic Web
1. Us and Them
2. The Social Life of Metadata
3. Documents
4. A Walk in the Park
Chapter 7 Inspired Decisions
1. Bounded Irrationality
2. Informed Decisions
3. Network Culture
4. The Body Politic
5. Information Overload
6. Graffiti Theory
7. Sources of Inspiration
8. Ambient Findability

Colophon

Product Details

Title:

Ambient Findability

By:

Peter Morville

Publisher:

O'Reilly Media

Formats:

Print
Ebook
Safari Books Online

Print Release:

September 2005

Ebook Release:

February 2009

Pages:

208

Print ISBN:

978-0-596-00765-2

| ISBN 10:

0-596-00765-5

Ebook ISBN:

978-0-596-10504-4

| ISBN 10:

0-596-10504-5

Customer Reviews

About the Author

Peter Morville

Peter Morville is president of Semantic Studios, an information architecture, user experience, and findability consultancy. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo. Peter is best known as a founding father of information architecture, having co-authored the field's best-selling book, Information Architecture for the World Wide Web. Peter serves on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications including Business Week, The Economist, Fortune, and The Wall Street Journal. You can contact Peter Morville by email (morville@semanticstudios.com). You can also find him offline at 42.2 N 83.4 W or online at semanticstudios.com and findability.org.

View Peter Morville's full profile page.

Colophon

Our look is the result of reader comments, our own experimentation, and feedback from distribution channels. Distinctive covers complement our distinctive approach to technical topics, breathing personality and life into potentially dry subjects.

The animal on the cover of Ambient Findability is a Verreaux's sifaka (Propithecus verreauxi). A rare lemur found only in Madagascar, the sifaka spends most of its time in trees, feeding on fruit, flowers, wood, bark, and leaves.

Two unusual traits distinguish sifakas from other lemurs. First, when threatened, a sifaka lets out a loud alarm call that sounds like shi-fak -- this odd barking sound is where the animal gets its name. Second, the sifaka is known for its famous dance. Because the trees in the sifaka's habitat are spread out, it is sometimes forced to move across the ground from tree to tree. During these brief earthbound trips, the sifaka bipedally hops sideways and wildly waves its arms in the air. Extremely vulnerable on the ground, sifakas use this "dancing" to ward off predators.

Adam Witwer was the production editor and Linley Dolby was the copyeditor for Ambient Findability. Ann Atalla proofread the text. Colleen Gorman and Claire Cloutier provided quality control. Johnna VanHoose Dinse wrote the index. Karen Montgomery designed the cover of this book, based on a series design by Edie Freedman, and produced the cover layout with Adobe InDesign CS using Adobe's ITC Garamond font. The cover image is from Cassell's Natural History.

David Futato designed the interior layout. This book was converted by Keith Fahlgren to FrameMaker 5.5.6 with a format conversion tool created by Erik Ray, Jason McIntosh, Neil Walls, and Mike Sierra that uses Perl and XML technologies. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont's TheSans Mono Condensed. The illustrations that appear in the book were produced by Robert Romano, Jessamyn Read, and Lesley Borash using Macromedia FreeHand MX and Adobe Photoshop CS. The tip and warning icons were drawn by Christopher Bing. This colophon was written by Adam Witwer.

O'Reilly Books & Videos

What We Find Changes Who We Become

Chapter 1 Lost and Found

Definition

Information Literacy

Business Value

Paradise Lost

Chapter 2 A Brief History of Wayfinding

All Creatures Great and Small

Human Wayfinding in Natural Habitats

Maps and Charts

The Built Environment

Wayfinding in the Noosphere

The Web

The Baldwin Effect

Chapter 3 Information Interaction

Defining Information

Information Retrieval

Language and Representation

The People Problem

Information Interaction

Chapter 4 Intertwingled

Everyware

Wayfinding 2.0

Findable Objects

Imports

Exports

Convergence

Asylum

Chapter 5 Push and Pull

Marketing

Design

Findability Hacks

Personalization

Ebb and Flow

Chapter 6 The Sociosemantic Web

Us and Them

The Social Life of Metadata

Documents

A Walk in the Park

Chapter 7 Inspired Decisions

Bounded Irrationality

Informed Decisions

Network Culture

The Body Politic

Information Overload

Graffiti Theory

Sources of Inspiration

Ambient Findability

Colophon

Peter Morville