Chapter 1 Why Nerds Are Unpopular

Chapter 2 Hackers and Painters

Chapter 3 What You Can't Say

1. The Conformist Test

2. Trouble

3. Heresy

4. Time and Space

5. Prigs

6. Mechanism

7. Why

8. Pensieri Stretti

9. Viso Sciolto?

10. Always Be Questioning

Chapter 4 Good Bad Attitude

Chapter 5 The Other Road Ahead

1. The Next Thing?

2. The Win for Users

3. City of Code

4. Releases

5. Bugs

6. Support

7. Morale

8. Brooks in Reverse

9. Watching Users

10. Money

11. Customers

12. Son of Server

13. Microsoft

14. Startups but More So

15. Just Good Enough

16. Why Not?

Chapter 6 How to Make Wealth

1. The Proposition

2. Millions, not Billions

3. Money Is Not Wealth

4. The Pie Fallacy

5. Craftsmen

6. What a Job Is

7. Working Harder

8. Measurement and Leverage

9. Smallness = Measurement

10. Technology = Leverage

11. The Catch(es)

12. Get Users

13. Wealth and Power

Chapter 7 Mind the Gap

1. The Daddy Model of Wealth

2. Stealing It

3. The Lever of Technology

4. Alternative to an Axiom

Chapter 8 A Plan for Spam

Chapter 9 Taste for Makers

Chapter 10 Programming Languages Explained

1. Machine Language

2. High-Level Languages

3. Open Source

4. Language Wars

5. Abstractness

6. Seat Belts or Handcuffs?

7. OO

8. Renaissance

Chapter 11 The Hundred-Year Language

Chapter 12 Beating the Averages

1. The Secret Weapon

2. The Blub Paradox

3. Aikido for Startups

Chapter 13 Revenge of the Nerds

1. Catching Up with Math

2. What Made Lisp Different

3. Where Languages Matter

4. Centripetal Forces

5. The Cost of Being Average

6. A Recipe

7. Appendix: Power

Chapter 14 The Dream Language

1. The Mechanics of Popularity

2. External Factors

3. Succinctness

4. Hackability

5. Throwaway Programs

6. Libraries

7. Efficiency

8. Time

9. Redesign

10. The Dream Language

Chapter 15 Design and Research