Errata

Figure 1-2 Unique Value Proposition is on two lines. Should be on one.

In the figure there is probably wrong last date on the timeline:

Book finished should be probably Feb 2011

Note from the Author or Editor:
Fig 2-2: Feb 2010 should be Feb 2011

This needs to be fixed across all versions of the book

Existing Alternatives should not have the first letter of the second word capitalized.

Early Adopters, High-level Concept & Existing Alternatives should not have the first letter of the second word capitalized.

In Break-Even Point, 500 Customers should be 600 Customers

In Revenue Streams, $99/yr should be $99/mo

30 Day Retenion should be 30 Day Retention.
The v after CloudFire should be deleted.
signups should be sign-ups in "Outbound sales will drive."
signed up should be signed-up in "Everyone we interviewed accepted."
Early Adopters, Existing Alternatives, High-level Concept should not have the first letter of the second word capitalized.
A new graphic was created for the international version and should be used. It can be downloaded from https://www.dropbox.com/s/49i9on751qxrfx4/FIXED-5-3.ai

Early Adopters & Existing Alternatives should not have the first letter of the second word capitalized.

The text in the Solution Box should be stylized the same as the Problem box to represent that it changed.

loose should be lose in the third entry in the Problem box.

Existing Alternatives should not have the first letter of the second word capitalized.

loose should be lose in third entry in the Problem box.

Signs up should be signs-up

The 2nd and 3rd entries in the Problem and Solution boxes are incorrect.

They should be the same as what is in Figure 8-4.

Existing Alternatives should not have the first letter of the second word capitalized.

Both instances of Signup Page should be Sign-up Page

Signed Up should be Signed-Up

location 634 of kindle format.

...external debt or funding needed from banks or investors. To often...

SHOULD READ

...external debt or funding needed from banks or investors. Too often...

Note from the Author or Editor:
Page XXIII in the print edition. In the second sentence of the last paragraph To should be Too.

location 894 of kindle edition:

Figure 1.3, stage 2:

problem/market fit SHOULD READ product/market fit

location 937 of kindle edition:

Figure 1.4, middle box:

problem/market fit SHOULD READ product/market fit

location 964 of kindle edition:

Figure 1-5, middle box:

problem/market fit SHOULD READ product/market fit

location 1264 kindle edition:

customer is the advertiser while users are people running searches. Home

SHOULD READ

customer is the advertiser while users are people running searches. Hone

Note from the Author or Editor:
Page 28 of the printed edition. In the second header Home should be Hone.

book, How to Measure Anything (Wiley): Uncertainty: The lack of compete

SHOULD READ

book, How to Measure Anything (Wiley): Uncertainty: The lack of complete

Note from the Author or Editor:
Page 49 of the book. In the Uncertainty definition compete should be complete.

location 3889 od kindle edition:


fig 13.5 last column "qualitatively" SHOULD READ "quantitatively"

Note from the Author or Editor:
There are multiple errors. In the second row: IN-PROGRESS should be MOCK-UP, DONE should be DEMO and VERIFY QUALITATIVELY should be VERIFY QUANTITATIVELY. A new graphic was sent out for the international version. It is available here - https://www.dropbox.com/s/gelhiaf2bhui5jt/FIXED-13-5.ai

location 4332 of kindle edition:


Figure 15-1:
middle box SHOULD READ "product/market fit"

Note from the Author or Editor:
Problem/Market fit should be Product/Market Fit. The color of all the text within the figures should be the same as used in Figure 1-3.

TYPOS:

"Freer versus paid" should be "Free versus paid"

"maket" should be "market"

"reducig" should be "reducing"