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BlogsTags > unitedThe changing role of marketing in a consumer-driven world
By Sarah SorensenMay 4, 2010 Marketing 2.0 is about companies engaging and addressing the needs and interests of the consumer or risk losing credibility and quickly becoming irrelevant. Marketing is less about generating one-to-many discussions, in the form of advertisements or press releases, and more about creating an ongoing dialogue with customers... 1 to 1 of 1 Stay Connected
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