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Numbers never lie…unless you’re talking social media

By Rob Eagar
April 30, 2013

Back in college, I took a class on statistics and never forgot the first lesson my professor taught us, which was, “Anyone can manipulate numbers to make them mean whatever they want.” I see this point magnified today by the …

Social media’s 2.0 moment: Responsiveness beats planning

By Joshua-Mich�le Ross
April 24, 2013

In 2004, O’Reilly Media delivered a counter-cultural (at the time) message: The dot-com bubble had burst, but the web was here to stay as an economic and social force. The meme they coined was Web 2.0, and their manifesto was …

Privacy vs. speech

By Jim Stogdill
April 9, 2013

A week or so ago this link made its way through my tweet stream: “Privacy and the right to be forgotten.” Honestly I didn’t really even read it. I just retweeted it with a +1 or some other sign of …

If followers can sponsor updates on Facebook, social advertising has a new horizon

By Alex Howard
March 7, 2013

This week, I found that one of my Facebook updates received significantly more attention that others I’ve posted. On the one hand, it was a share of an important New York Times story focusing on the first time a baby …

Four short links: 22 February 2013

By Nat Torkington
February 22, 2013

Indiepocalypse: Harlem Shake Edition (Andy Baio) — After four weeks topping the Billboard Hot 100, Macklemore and Ryan Lewis’s “Thrift Shop” was replaced this week by Baauer’s “Harlem Shake,” the song that inspired the Internet meme. SplinterNet — an Android …

Fruit or mobile device: learning concepts through connections

By Anna Smith
February 20, 2013

Social media gives us the power to share content and engage with a wide range of internet users.�As a person or brand, we are often concerned with who we are talking to and how we can better serve our viewers. …

Author platforms and the Black Box Effect

By Anne Hill
February 20, 2013

If you’ve spent as much time reading author blogs as I have, you may have noticed a disturbing pattern. In nearly every “here’s how I did it” post in which the author explains her route to greater visibility and sales, …

Money matters most in book marketing

By Rob Eagar
February 19, 2013

A recent Reuters/Ipsos poll revealed that four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site. In addition, researchers at the Ehrenberg-Bass Institute found that …

Four short links: 18 February 2013

By Nat Torkington
February 18, 2013

crowy — open source social media aggregator. Raytheon makes Social Media Tracking Software (Guardian) — the technology was shared with US government and industry as part of a joint research and development effort, in 2010, to help build a national …

Public health case study: Tracking zombies and vampires using social media

By John Feland
February 12, 2013

Towards the end of 2012, a battle that the pitted state versus state, father versus son, wife versus Bunco group, dog versus cat, finally reached a truce spawned by the treaty we all sign every fours years known as the …

Four short links: 10 January 2013

By Nat Torkington
January 10, 2013

How To Make That One Thing Go Viral (Slideshare) — excellent points about headline writing (takes 25 to find the one that works), shareability (your audience has to click and share, then it’s whether THEIR audience clicks on it), and …

Four short links: 3 January 2013

By Nat Torkington
January 3, 2013

Community Memory (Wired) — In the early 1970s, Efrem Lipkin, Mark Szpakowski and Lee Felsenstein set up a series of these terminals around San Francisco and Berkeley, providing access to an electronic bulletin board housed by a XDS-940 mainframe computer. …