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Exploring Proximity with iBeacons

By Hari K Gottipati
January 7, 2014

In the last couple of months, iBeacon is making a lot of noise. iBeacons are small wireless sensors placed inside any physical space that transmit data to your phone using Bluetooth Low Energy (also known as Bluetooth 4.0 and Bluetooth …

The software of regret

By Mike Loukides
December 9, 2013

At a recent meeting, Tim O’Reilly, referring to the work of Tristan Harris and Joe Edelman, talked about “software of regret.” It’s a wonderfully poetic phrase that deserves exploring. For software developers, the software of regret has some very clear meanings. …

Actions predict louder than words

By Brian d'Alessandro
October 22, 2013

Data isn’t just bigger these days; it is also fundamentally different than it was 10 years ago. The nature of this change is driving several innovations in the way marketing is done, particularly around targeting and measurement. From a predictive …

Big data and the “Big Lie”: the challenges facing big brand marketers

By Renee DiResta
September 26, 2013

Previously, I wrote about the future of marketing being a fusion of the art of storytelling with the specificity of data and the objectivity of analytics.  Consumer attention is shifting from TV, print, and radio to digital, which has made …

Demographics are dead: the new, technical face of marketing

By Renee DiResta
September 3, 2013

Over the past five years, marketing has transformed from a primarily creative process into an increasingly data-driven discipline with strong technological underpinnings. The central purpose of marketing hasn’t changed: brands still aim to tell a story, to emotionally connect with …

Big Data and Advertising: In the trenches

By Ben Lorica
August 5, 2013

The $35B merger of Omnicom and Publicis put the convergence of Big Data and Advertising1 in the front pages of business publications. Adtech2 companies have long been at the forefront of many data technologies, strategies, and techniques. By now it’s …

Four short links: 13 June 2013

By Nat Torkington
June 13, 2013

The Unengageables (Dan Meyer) — They signed their “didactic contract” years and years ago. They signed it. Their math teachers signed it. The agreement says that the teacher comes into class, tells them what they’re going to learn, and shows …

We need incognito book purchasing

By François Joseph de Kermadec
April 18, 2013

In the physical realm, purchasing a book without revealing one’s identity involves little effort beyond proceeding to a store one does not usually patronise and paying in cash. Unless one is seeking illegal volumes, which are unlikely to be obtained …

Digital publishing and the loss of intimacy

By François Joseph de Kermadec
April 9, 2013

Reading used to be an intimate experience. Even Amazon, the pioneer in digital publishing, branded its Kindle with a child reading alone under a tree. Books were specially designed to disappear into the background as much as possible, helped by …

The media-marketing merge

By Mac Slocum
March 25, 2013

I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: “It’s quite simply a …

The book as a standard of quality

By François Joseph de Kermadec
March 13, 2013

Publishers have long commandeered respect for the quality of their work. Traditional processes may be cumbersome, reliant as they are on an infinity of minute, specialised steps, but they have helped maintain consistently high standards, at ever-lower prices. Authors may …

Losing the book as a symbol

By François Joseph de Kermadec
February 20, 2013

Transitioning the publishing industry to digital technologies involves lifting the words out of printed pages, and pouring them into the amorphous containers we call ebooks. Books are no longer the tangible, brick-shaped presence they were: they must, instead, be stretched …

Author platforms and the Black Box Effect

By Anne Hill
February 20, 2013

If you’ve spent as much time reading author blogs as I have, you may have noticed a disturbing pattern. In nearly every “here’s how I did it” post in which the author explains her route to greater visibility and sales, …

5 proven ways to create a bestselling book title

By Rob Eagar
January 29, 2013

People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller. As …

Four short links: 10 January 2013

By Nat Torkington
January 10, 2013

How To Make That One Thing Go Viral (Slideshare) — excellent points about headline writing (takes 25 to find the one that works), shareability (your audience has to click and share, then it’s whether THEIR audience clicks on it), and …

Authors as marketers

By Joe Wikert
November 26, 2012

Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February …

Commerce Weekly: More brands throw in with Merchant Customer Exchange

By Jenn Webb
October 4, 2012

Here are the commerce stories that caught my eye this week. MCX’s mobile payment vision draws in more big names The Merchant Customer Exchange (MCX) got a boost this week as several more big brands joined the mobile payments network. …

Three kinds of big data

By Alistair Croll
August 21, 2012

In the past couple of years, marketers and pundits have spent a lot of time labeling everything ”big data.” The reasoning goes something like this: Everything is on the Internet. The Internet has a lot of data. Therefore, everything is big …

Four short links: 17 August 2012

By Nat Torkington
August 17, 2012

What Twitter’s API Anouncement Could Have Said (Anil Dash) — read this and learn. Anil shows how powerful it is to communicate from the perspective of the reader. People don’t care about your business model or platform changes except as …

Top Stories: May 7-11, 2012

Top Stories: May 7-11, 2012
By Mac Slocum
May 11, 2012

This week on O'Reilly: We learned how the Velocity Conference site got a big makeover thanks to Velocity practices, Liliana Bounegru offered a brief history of data journalism, and Joe Wikert explained how booksellers can reinvent themselves.

Four short links: 9 May 2012

By Nat Torkington
May 9, 2012

We Need Version Control for Real Stuff (Chris Anderson) -- This is pointing us toward the next step, a GitHub for stuff. If open source hardware is going to take off like open source software, we need this. (via Evil Mad Scientist) Graduates and Post-Graduates on Food Stamps (Chronicle of Higher Education) -- two points for me here: the...

Think of it like a political campaign: Baratunde Thurston's book marketing

By Sarah Milstein
May 8, 2012

Make it easy for people to help you — that's a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

Think of it like a political campaign: Baratunde Thurston's book marketing

Think of it like a political campaign: Baratunde Thurston's book marketing
By Sarah Milstein
May 8, 2012

Make it easy for people to help you — that's a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

True in spirit: Why I liked "Captain America," but didn't like "John Carter"

True in spirit: Why I liked
By Tim O'Reilly
April 18, 2012

Why is the "Captain America" film a better adaptation than "John Carter"? Because "Captain America" understands the essence of what matters about the main character. The same notion applies to the authenticity of business brands.

The sorry state of ebook samples, and four ways to improve them

By Joe Wikert
April 13, 2012

Joe Wikert: "My gut tells me the revenue missed by not converting samples into sales is a much larger figure than the revenue lost to piracy. And yet, the publishing industry spends a small fortune every year in DRM but treats samples as an afterthought."

The sorry state of ebook samples, and four ways to improve them

By Joe Wikert
April 13, 2012

Joe Wikert: "My gut tells me the revenue missed by not converting samples into sales is a much larger figure than the revenue lost to piracy. And yet, the publishing industry spends a small fortune every year in DRM but treats samples as an afterthought."

Top Stories: April 2-6, 2012

Top Stories: April 2-6, 2012
By Mac Slocum
April 6, 2012

This week on O'Reilly: Mike Loukides explained why problems arise when data is taken out of social contexts, Robbie Allen looked at six ways insight can be extracted from datasets, and Mike Hendrickson analyzed the current state of the computer book market.

The core of the author platform is unchanged — it's the tools that are rapidly changing

By Jenn Webb
March 6, 2012

"Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book."

The core of the author platform is unchanged — it's the tools that are rapidly changing

The core of the author platform is unchanged — it's the tools that are rapidly changing
By Jenn Webb
March 6, 2012

"Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book."

Book marketing is broken. Big data can fix it

By Jenn Webb
February 15, 2012

Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books.

Book marketing is broken. Big data can fix it

By Jenn Webb
February 15, 2012

Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books.

Book marketing is broken. Big data can fix it

Book marketing is broken. Big data can fix it
By Jenn Webb
February 15, 2012

Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books.

When media rebooted, it brought marketing with it

By Mac Slocum
September 13, 2011

In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.

When media rebooted, it brought marketing with it

When media rebooted, it brought marketing with it
By Mac Slocum
September 13, 2011

In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.

Publishing News: Amazon and the sub-$300 tablet

By Jenn Webb
September 2, 2011

Can Amazon crack the $300 tablet barrier? Also, Stephen King's latest was available early to those with Klout, and the man who copyrighted "email" 29 years ago says email death notices are premature.

ePayments Week: Contactless payment (and zombie survival tactics)

ePayments Week: Contactless payment (and zombie survival tactics)
By David Sims
July 14, 2011

PayPal preps NFC payments, while parent eBay buys Zong to add direct billing to wireless accounts to its toolkit. Also, the three types of social commerce and who's driving them.

Publishing News: Fantasy author is out for blood

By Jenn Webb
July 8, 2011

In the latest Publishing News: George RR Martin wants a head on a spike, Amazon's purchase of The Book Depository is being challenged, and Pete Meyers has ideas on how images and text could work better together.

Publishing News: Fantasy author is out for blood

Publishing News: Fantasy author is out for blood
By Jenn Webb
July 8, 2011

In the latest Publishing News: George RR Martin wants a head on a spike, Amazon's purchase of The Book Depository is being challenged, and Pete Meyers has ideas on how images and text could work better together.

Radar's top stories: June 13-17, 2011

Radar's top stories: June 13-17, 2011
By Mac Slocum
June 17, 2011

This week on Radar: We looked at the links between big data and the semantic web, the thought process behind OpenStreetMap's move to the Open Database License was revealed, and we highlighted three ideas you should lift from HubSpot.

How one publisher uses "aggressive marketing"

By Jenn Webb
June 13, 2011

Being digital isn't the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman's company Open Road Integrated Media believes aggressive marketing is the key to digital success.

How one publisher uses "aggressive marketing"

How one publisher uses
By Jenn Webb
June 13, 2011

Being digital isn't the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman's company Open Road Integrated Media believes aggressive marketing is the key to digital success.

10 ways to botch a mobile app

10 ways to botch a mobile app
By Ken Yarmosh
May 31, 2011

With the aim of injecting reason and business know-how into the app development process, "App Savvy" author Ken Yarmosh outlines the top 10 reasons why apps often falter or fail.

Want to know where to build a new store? Check your human density data

Want to know where to build a new store? Check your human density data
By Jenn Webb
May 25, 2011

Ted Morgan, Skyhook co-founder and CEO, discusses the value of human density data and why it will help drive marketing, business and development decisions.

Four short links: 19 May 2011

By Nat Torkington
May 19, 2011

Right to Access the Internet -- a survey of different countries' rights to access to access the Internet. Peace Through Statistics -- three ex-Yugoslavian statisticians nominated for Nobel Peace Prize. In war-torn and impoverished countries, statistics provides a welcome arena in which science runs independent of ethnicity and religion. With so few resources, many countries are graduating few, if...

Getting your book in front of 160 million users is usually a good thing

By Jenn Webb
April 15, 2011

Pirating your own book may seem like an odd promotion strategy, but that's just what Megan Lisa Jones did with her new novel. Matt Mason, author of "The Pirate's Dilemma," says P2P platforms like BitTorrent are a great way to reach audiences and distribute content.

Getting your book in front of 160 million users is usually a good thing

Getting your book in front of 160 million users is usually a good thing
By Jenn Webb
April 15, 2011

Pirating your own book may seem like an odd promotion strategy, but that's just what Megan Lisa Jones did with her new novel. Matt Mason, author of "The Pirate's Dilemma," says P2P platforms like BitTorrent are a great way to reach audiences and distribute content.

Pride and prejudice and book trailers

Pride and prejudice and book trailers
By Jenn Webb
April 7, 2011

The literati may despise them, but book trailers can be effective marketing tools when done right. Brett Cohen, vice president of Quirk Books, discusses the production and tracking efforts behind his company's trailers.

Pride and prejudice and book trailers

By Jenn Webb
April 7, 2011

The literati may despise them, but book trailers can be effective marketing tools when done right. Brett Cohen, vice president of Quirk Books, discusses the production and tracking efforts behind his company's trailers.

Pages before ads and other Facebook marketing tips

Pages before ads and other Facebook marketing tips
By Howard Wen
January 20, 2011

Traditional marketers and businesses tend to downplay Facebook's utility. That's a mistake, according to Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book." In this interview, they explain why engagement is the key to Facebook campaigns.

Backtype: Using big data to make sense of social media

By David Sims
January 11, 2011

Nathan Marz of Backtype discusses his work with Hadoop, Cascading and Clojure.


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