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BlogsTags > marketingFour short links: 13 June 2013By Nat TorkingtonJune 13, 2013 The Unengageables (Dan Meyer) — They signed their “didactic contract” years and years ago. They signed it. Their math teachers signed it. The agreement says that the teacher comes into class, tells them what they’re going to learn, and shows … We need incognito book purchasingBy François Joseph de KermadecApril 18, 2013 In the physical realm, purchasing a book without revealing one’s identity involves little effort beyond proceeding to a store one does not usually patronise and paying in cash. Unless one is seeking illegal volumes, which are unlikely to be obtained … Digital publishing and the loss of intimacyBy François Joseph de KermadecApril 9, 2013 Reading used to be an intimate experience. Even Amazon, the pioneer in digital publishing, branded its Kindle with a child reading alone under a tree. Books were specially designed to disappear into the background as much as possible, helped by … The media-marketing mergeBy Mac SlocumMarch 25, 2013 I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: “It’s quite simply a … The book as a standard of qualityBy François Joseph de KermadecMarch 13, 2013 Publishers have long commandeered respect for the quality of their work. Traditional processes may be cumbersome, reliant as they are on an infinity of minute, specialised steps, but they have helped maintain consistently high standards, at ever-lower prices. Authors may … Losing the book as a symbolBy François Joseph de KermadecFebruary 20, 2013 Transitioning the publishing industry to digital technologies involves lifting the words out of printed pages, and pouring them into the amorphous containers we call ebooks. Books are no longer the tangible, brick-shaped presence they were: they must, instead, be stretched … Author platforms and the Black Box EffectBy Anne HillFebruary 20, 2013 If you’ve spent as much time reading author blogs as I have, you may have noticed a disturbing pattern. In nearly every “here’s how I did it” post in which the author explains her route to greater visibility and sales, … 5 proven ways to create a bestselling book titleBy Rob EagarJanuary 29, 2013 People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller. As … Four short links: 10 January 2013By Nat TorkingtonJanuary 10, 2013 How To Make That One Thing Go Viral (Slideshare) — excellent points about headline writing (takes 25 to find the one that works), shareability (your audience has to click and share, then it’s whether THEIR audience clicks on it), and … Authors as marketersBy Joe WikertNovember 26, 2012 Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February … Commerce Weekly: More brands throw in with Merchant Customer ExchangeBy Jenn WebbOctober 4, 2012 Here are the commerce stories that caught my eye this week. MCX’s mobile payment vision draws in more big names The Merchant Customer Exchange (MCX) got a boost this week as several more big brands joined the mobile payments network. … Three kinds of big dataBy Alistair CrollAugust 21, 2012 In the past couple of years, marketers and pundits have spent a lot of time labeling everything ”big data.” The reasoning goes something like this: Everything is on the Internet. The Internet has a lot of data. Therefore, everything is big … Four short links: 17 August 2012
By Nat TorkingtonAugust 17, 2012 What Twitter’s API Anouncement Could Have Said (Anil Dash) — read this and learn. Anil shows how powerful it is to communicate from the perspective of the reader. People don’t care about your business model or platform changes except as … Top Stories: May 7-11, 2012 
By Mac SlocumMay 11, 2012 This week on O'Reilly: We learned how the Velocity Conference site got a big makeover thanks to Velocity practices, Liliana Bounegru offered a brief history of data journalism, and Joe Wikert explained how booksellers can reinvent themselves. Four short links: 9 May 2012
By Nat TorkingtonMay 9, 2012 We Need Version Control for Real Stuff (Chris Anderson) -- This is pointing us toward the next step, a GitHub for stuff. If open source hardware is going to take off like open source software, we need this. (via Evil Mad Scientist) Graduates and Post-Graduates on Food Stamps (Chronicle of Higher Education) -- two points for me here: the... Think of it like a political campaign: Baratunde Thurston's book marketingBy Sarah MilsteinMay 8, 2012 Make it easy for people to help you — that's a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview. Think of it like a political campaign: Baratunde Thurston's book marketing 
By Sarah MilsteinMay 8, 2012 Make it easy for people to help you — that's a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview. True in spirit: Why I liked "Captain America," but didn't like "John Carter" 
By Tim O'ReillyApril 18, 2012 Why is the "Captain America" film a better adaptation than "John Carter"? Because "Captain America" understands the essence of what matters about the main character. The same notion applies to the authenticity of business brands. The sorry state of ebook samples, and four ways to improve themBy Joe WikertApril 13, 2012 Joe Wikert: "My gut tells me the revenue missed by not converting samples into sales is a much larger figure than the revenue lost to piracy. And yet, the publishing industry spends a small fortune every year in DRM but treats samples as an afterthought." The sorry state of ebook samples, and four ways to improve themBy Joe WikertApril 13, 2012 Joe Wikert: "My gut tells me the revenue missed by not converting samples into sales is a much larger figure than the revenue lost to piracy. And yet, the publishing industry spends a small fortune every year in DRM but treats samples as an afterthought." Top Stories: April 2-6, 2012
By Mac SlocumApril 6, 2012 This week on O'Reilly: Mike Loukides explained why problems arise when data is taken out of social contexts, Robbie Allen looked at six ways insight can be extracted from datasets, and Mike Hendrickson analyzed the current state of the computer book market. The core of the author platform is unchanged — it's the tools that are rapidly changingBy Jenn WebbMarch 6, 2012 "Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book." The core of the author platform is unchanged — it's the tools that are rapidly changing March 6, 2012 "Cooking for Geeks" author Jeff Potter offers lessons learned while writing, marketing and selling his book. "The book is no longer the product," Potter says. "The product is now the conversations and community that grow around the book." Book marketing is broken. Big data can fix itBy Jenn WebbFebruary 15, 2012 Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books. Book marketing is broken. Big data can fix itBy Jenn WebbFebruary 15, 2012 Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books. Book marketing is broken. Big data can fix it February 15, 2012 Peter Collingridge, cofounder of Enhanced Editions, says big data can be eye opening for publishers. In this interview, Collingridge talks about the role of real-time data and analytics in publishing and about a new market intelligence service for books. When media rebooted, it brought marketing with itBy Mac SlocumSeptember 13, 2011 In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back. When media rebooted, it brought marketing with it
By Mac SlocumSeptember 13, 2011 In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back. Publishing News: Amazon and the sub-$300 tabletBy Jenn WebbSeptember 2, 2011 Can Amazon crack the $300 tablet barrier? Also, Stephen King's latest was available early to those with Klout, and the man who copyrighted "email" 29 years ago says email death notices are premature. ePayments Week: Contactless payment (and zombie survival tactics) July 14, 2011 PayPal preps NFC payments, while parent eBay buys Zong to add direct billing to wireless accounts to its toolkit. Also, the three types of social commerce and who's driving them. Publishing News: Fantasy author is out for bloodBy Jenn WebbJuly 8, 2011 In the latest Publishing News: George RR Martin wants a head on a spike, Amazon's purchase of The Book Depository is being challenged, and Pete Meyers has ideas on how images and text could work better together. Publishing News: Fantasy author is out for blood July 8, 2011 In the latest Publishing News: George RR Martin wants a head on a spike, Amazon's purchase of The Book Depository is being challenged, and Pete Meyers has ideas on how images and text could work better together. Radar's top stories: June 13-17, 2011
By Mac SlocumJune 17, 2011 This week on Radar: We looked at the links between big data and the semantic web, the thought process behind OpenStreetMap's move to the Open Database License was revealed, and we highlighted three ideas you should lift from HubSpot. How one publisher uses "aggressive marketing"By Jenn WebbJune 13, 2011 Being digital isn't the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman's company Open Road Integrated Media believes aggressive marketing is the key to digital success. How one publisher uses "aggressive marketing" June 13, 2011 Being digital isn't the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman's company Open Road Integrated Media believes aggressive marketing is the key to digital success. 10 ways to botch a mobile app 
By Ken YarmoshMay 31, 2011 With the aim of injecting reason and business know-how into the app development process, "App Savvy" author Ken Yarmosh outlines the top 10 reasons why apps often falter or fail. Want to know where to build a new store? Check your human density data May 25, 2011 Ted Morgan, Skyhook co-founder and CEO, discusses the value of human density data and why it will help drive marketing, business and development decisions. Four short links: 19 May 2011
By Nat TorkingtonMay 19, 2011 Right to Access the Internet -- a survey of different countries' rights to access to access the Internet. Peace Through Statistics -- three ex-Yugoslavian statisticians nominated for Nobel Peace Prize. In war-torn and impoverished countries, statistics provides a welcome arena in which science runs independent of ethnicity and religion. With so few resources, many countries are graduating few, if... Getting your book in front of 160 million users is usually a good thingBy Jenn WebbApril 15, 2011 Pirating your own book may seem like an odd promotion strategy, but that's just what Megan Lisa Jones did with her new novel. Matt Mason, author of "The Pirate's Dilemma," says P2P platforms like BitTorrent are a great way to reach audiences and distribute content. Getting your book in front of 160 million users is usually a good thing April 15, 2011 Pirating your own book may seem like an odd promotion strategy, but that's just what Megan Lisa Jones did with her new novel. Matt Mason, author of "The Pirate's Dilemma," says P2P platforms like BitTorrent are a great way to reach audiences and distribute content. Pride and prejudice and book trailers April 7, 2011 The literati may despise them, but book trailers can be effective marketing tools when done right. Brett Cohen, vice president of Quirk Books, discusses the production and tracking efforts behind his company's trailers. Pride and prejudice and book trailersBy Jenn WebbApril 7, 2011 The literati may despise them, but book trailers can be effective marketing tools when done right. Brett Cohen, vice president of Quirk Books, discusses the production and tracking efforts behind his company's trailers. Pages before ads and other Facebook marketing tips January 20, 2011 Traditional marketers and businesses tend to downplay Facebook's utility. That's a mistake, according to Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book." In this interview, they explain why engagement is the key to Facebook campaigns. Backtype: Using big data to make sense of social mediaBy David SimsJanuary 11, 2011 Nathan Marz of Backtype discusses his work with Hadoop, Cascading and Clojure. Why Twitter's t.co is a game changer September 13, 2010 If Twitter is so inclined, the company could turn the new t.co shortening service into a powerful analytics tool that solves the marketing and tracking issues attached to off-site engagement. With good database marketing you can turn your big company into an around-the-corner diner
By Emerson NiideSeptember 9, 2010 With a simple CRM system, a hotel made me feel a very well cared "house guest". Dan Zarrella on Social Media Marketing - Advice from "The Social Media & Marketing Scientist" 
By Mary RotmanNovember 24, 2009 Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, The Social Media Marketing Book will help you choose the best--and avoid the worst--of the social web's unique marketing opportunities. Why Posterous Is a Smart Tool For Informal Government Blogging
By Mark DrapeauOctober 19, 2009 For a few weeks, I've been testing a tool called Posterous, and I've come to like it a lot. You can see my account here. If you're not familiar with Posterous, it is essentially a very simple blogging platform. It may in fact be the most simple one; yet it is very feature-laden. And it has one relatively unique feature... Four short links: 5 October 2009
By Nat TorkingtonOctober 5, 2009 Brown Cloud Marketing -- advertorial "interviewing" GM of a company offering "DNS in the cloud". This might be a worthwhile service, but the way he markets it (by saying open source is "freeware" and the market leader is "legacy") reveals a rich vein of bozo. Freeware legacy DNS is the internet's dirty little secret (actually, it's the reason we... The First Step into the Cloud: Which Kinds of Applications Make the Most Sense?
By George ReeseJune 24, 2009 A key to successfully integrating the public cloud into your IT infrastructure is identifying a first application that will provide you with measurable results and learnings that can apply to future deployments without putting your business at risk. IT annoyances make the ideal first cloud projects. 1 to 50 of 57 Next Stay Connected
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