O'Reilly Community

BROWSE: Most Recent | Popular Tags | Search:

Tags > marketing

Why Posterous Is a Smart Tool For Informal Government Blogging

By Mark Drapeau
October 19, 2009

For a few weeks, I've been testing a tool called Posterous, and I've come to like it a lot. You can see my account here. If you're not familiar with Posterous, it is essentially a very simple blogging platform. It may in fact be the most simple one; yet it is very feature-laden. And it has one relatively unique feature...

Four short links: 5 October 2009

By Nat Torkington
October 5, 2009

Brown Cloud Marketing -- advertorial "interviewing" GM of a company offering "DNS in the cloud". This might be a worthwhile service, but the way he markets it (by saying open source is "freeware" and the market leader is "legacy") reveals a rich vein of bozo. Freeware legacy DNS is the internet's dirty little secret (actually, it's the reason we...

The App Store and the Long Tail Part 2: The Real "DRM" At Stake

By Andrew Savikas
August 9, 2009

Note there's a lot of images in this post, so if you're reading it via RSS, you may want to click through to the original post if you can't see...

Does Digital Cannibalize Print? Not Yet.

By Andrew Savikas
August 6, 2009

One of the big risk factors publishers think about when it comes to digital books is that they will cannibalize print sales. Factor in the lower prices we're seeing for...

Anderson: "It's All About Attention"

By Andrew Savikas
July 29, 2009

Over on Spiegel Online, Chris Anderson does a great job responding to nearly all of the standard old-media responses to new media. Unsurprisingly (I'm sure Wired would have done...

Content is a Service Business

By Andrew Savikas
July 12, 2009

What you're selling as an artist (or an author, or a publisher for that matter) is not content. What you sell is providing something that the customer/reader/fan wants. That may be entertainment, it may be information, it may be a souvenir of an event or of who they were at a particular moment in their life (Kelly describes something similar as his eight "qualities that can't be copied": Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, and Findability). Note that that list doesn't include "content." The thing that most publishers (and authors) spend most of their time fretting about (making it, selling it, distributing it, "protecting" it) isn't the thing that their customers are actually buying. Whether they realize it or not, media companies are in the service business, not the content business.

The First Step into the Cloud: Which Kinds of Applications Make the Most Sense?

By George Reese
June 24, 2009

A key to successfully integrating the public cloud into your IT infrastructure is identifying a first application that will provide you with measurable results and learnings that can apply to future deployments without putting your business at risk. IT annoyances make the ideal first cloud projects.

Inside Look at RAND's $9.95 Ebook Pricing Strategy

By John Warren
June 9, 2009

Recently, the RAND Corporation announced that it has revised the suggested retail pricing on all RAND ebooks to $9.95 each. RAND ebooks are available through a wide variety of...

Google's Browser-Based Plan for Ebook Sales

By Mac Slocum
June 1, 2009

BEA '09 may be remembered as the moment when Google formally entered the ebook market. From the New York Times: Mr. [Tom] Turvey [director of strategic partnerships at Google] said...

Ebook Piracy is Up Because Ebook Demand is Up

By Andrew Savikas
May 12, 2009

My email, twitter, and "real-world" information stream is abuzz today with references to a New York Times story about the increase in piracy of ebooks: “It’s exponentially up,” said David...

Apply Sparingly: Open Standards (and When to Use Them)

By Mark Sigal
May 8, 2009

The great thing about standards is that there are "so many to choose from." While it may be convenient to default to aphorisms like proprietary is evil, open is good, I am here to tell you that there are only three reasons to embrace open standards.

Amazon Demos Large Screen Kindle DX

By Mac Slocum
May 6, 2009

Amazon released the large-form Kindle DX this morning. Notable specs include: The $489 DX ($130 more than Kindle 2) will be shipped this summer. It's currently available for pre-order through...

Four short links: 30 Apr 2009

By Nat Torkington
April 30, 2009

Ypulse Conference -- conference on marketing to youth with technology, from the very savvy Anastasia Goodstein who runs the interesting Ypulse blog on youth culture that I've raved about before. Register with the code RADAR for a 10% discount (thanks, Anastasia!). Government in the Global Village -- departing post by the NZ CIO (and Kiwi Foo Camper) Laurence Millar....

The Goodness of Artificial Milestones

By Mark Sigal
April 29, 2009

A friend of mine in startup-land had a really important meeting with a prospective partner. Knowing the one-shot nature of these things, he literally moved mountains in just a few days, achieving a transformational milestone for his fledging, early-stage company. How did he do it? Read on...

Sony-Google Deal Adds 500k Public Domain Books to E-Reader

By Mac Slocum
March 19, 2009

Sony is adding 500,000 public domain EPUB-based titles to its Reader catalog through a partnership with Google. Paul Biba at Teleread examines Sony's rationale: Sony's apparent intent, meanwhile, beyond...

One-Question Interview at BookNet Canada Tech Forum

By Andrew Savikas
March 19, 2009

Last week I had the pleasure of speaking at the 2009 BookNet Canada Technology Forum in Toronto (motto: Even colder than you expected!), and Mark Bertils caught up with me...

Hearst Gets Into the E-Reader Game

By Mac Slocum
February 27, 2009

Hearst Corp. is developing its own wireless e-reader that may debut this year. From Fortune: According to industry insiders, Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers...

Indigo's Shortcovers Launched Today: A Good Start, But Room for Reader Improvement

By Andrew Savikas
February 26, 2009

The Shortcovers website and companion iPhone and Blackberry apps launched today (we posted a sneak preview back in January). Put simply, it's a website for buying ebooks. But there's a...

Expectation of Fair Pricing, Not Free

By Peter Brantley
February 23, 2009

At Dear Author, a post stating that not all content should be expected to be free; rather it must be provided, free or not, in a realistic understanding of consumer...

Are Ebook Device Makers Missing the Market?

By Andrew Savikas
February 15, 2009

Over on Dear Author, Jane Litte suggests current ebook device marketers aren't effectively targeting what is likely the most influential segment of their market -- women: The idea is to...

Google Opens Mobile Access to Public-Domain Books

By Andrew Savikas
February 5, 2009

Via a Google press release, word that visiting books.google.com/m provides mobile access to 1.5 million public-domain books from within Google Book Search: Today, we're making it possible for anyone...

Good Company Culture Comes in Small Packages

By Kate Eltham
February 3, 2009

Small publishers' culture of experimentation-by-necessity gives them a leg up on the large publishing "dinosaurs."

Extraordinary Piece on the Future (and Past) of Digital Books

By Andrew Savikas
February 2, 2009

Over on Ars Technica, John Siracusa revisits the history of the ebook, and explains why he thinks there's very much a future in digital reading

The Coming Readers' Economy and Data Portability

By Mac Slocum
January 22, 2009

This is a guest post by Mark Bertlis. At the end of last year one event signaled a huge shift in how the book publishing industry will do business. It's...

"Kindle Killer" Might be Hyperbole, but a Lot to Like About Shortcovers

By Andrew Savikas
January 20, 2009

The email invitation I received to check out shortcovers -- a new hybrid Web/mobile reading site from Canada's Indigo Books & Music -- touted it as a "Kindle Killer."...

"Amazon Tax" Moves Forward in New York

By Mac Slocum
January 14, 2009

A judge has dismissed lawsuits from Amazon and Overstock.com challenging New York's "Amazon tax," which was enacted last year. From the Associated Press: The law applies to companies that don't...

iPhone App Outperforms Most Print (Computer) Books This Holiday Season

By Andrew Savikas
January 7, 2009

Conventional wisdom suggests that when choosing pilot projects, you pick ones with a high likelihood of success. It's hard to argue that iPhone: The Missing Manual was a reasonable choice...

Conversation is the New King

By Mac Slocum
January 5, 2009

Kate Eltham calls out publishers who blog through a PR lens and points the way to publisher blogs that fully embrace the medium: It used to be common wisdom...

iPhone Updates: Missing Manual Already #2; More Book Apps Hit iTunes

By Andrew Savikas
December 23, 2008

We released David Pogue's iPhone: The Missing Manual as an iPhone App on Friday, and by Saturday it was already the #2 for-pay App in the Books category on iTunes...

Webcast Video and Slides: Social Media for Publishers

By Mac Slocum
December 18, 2008

Below you'll find the full recording from the recent TOC Webcast, "Social Media for Publishers" with Chris Brogan. Chris has also made his presentation slides available: View SlideShare presentation or...

The Realities of Big Web Traffic and Advertising

By Mac Slocum
December 18, 2008

Major news sites that rely on advertising as their primary revenue stream need to log hundreds of millions of page views per month to attract significant attention from advertisers, according...

Slides from "Essential Tools of an XML Workflow" Webcast

By Mac Slocum
December 12, 2008

Laura Dawson has made her slides available from the recent TOC Webcast, "Essential Tools of an XML Workflow." A complete recording of the event will be posted here soon. View...

[TOC Webcast] Social Media for Publishers

By Mac Slocum
December 12, 2008

Tools of Change for Publishing will host "Social Media for Publishers," a free webcast with presenter Chris Brogan, on Tuesday, Dec. 16 at 1 p.m. eastern (10 a.m. pacific)....

Penguin 2.0 Mashes Up Essays and Short Texts

By Mac Slocum
December 8, 2008

Penguin's new project -- dubbed "Penguin 2.0" -- incorporates elements of customization and remixing found in Web content. Jeff Gomez, Penguin's senior director of online consumer sales and marketing,...

Random House Expands Ebook Offerings, Embraces EPUB

By Peter Brantley
November 25, 2008

Random House is pursing digital with a vengeance, recognizing a growth market. From the Huffington Post: The publisher already has more than 8,000 books in the electronic format and...

Publishers Need to Get In on the Conversation

By Peter Brantley
November 19, 2008

Kassia Krozser has a Cluetrain-like manifesto for publishers. From Booksquare: It's time to get your hands dirty, to dig into the real-world conversation. It's a weird thing, and sometimes...

Why Blogging and Social Media Shouldn't be Ignored

By Mac Slocum
November 19, 2008

Consistent blogging and Web-based interaction often fall by the wayside when other projects demand attention, but venture capitalist Fred Wilson makes a compelling argument for keeping connectivity on the...

Ebook to iPod to Hard Copy Purchase

By Peter Brantley
November 18, 2008

Hugh McGuire is loving Stanza, the free ereader app for the iPhone/iPod Touch. From the Book Over Blog: 40,000 ebook dowloads-a-day. I've got 35 of them sitting on my...

Redefining Professional Content and Accepting Digital's Limitations

By Mac Slocum
November 18, 2008

Scott Karp's 10 observations about the future of media inspired a few thoughts on the shifting definition of "professional" and the limitations of digital.

I succeeded to cancel my credit card insurance

By Emerson Niide
November 14, 2008

Hiring a service is easy, but to cancel it is usually harder than passing your finals and more boring than declaring your taxes. But what if it was an easy thing to do?

Change Always Leaves Someone Behind

By Mac Slocum
November 11, 2008

Seth Godin discusses the realities of digital change and free distribution in an interview with HarperStudio's The 26th Story: ... the market and the internet don't care if you make...

Why Jerry Seinfeld Probably Cost Microsoft a Lot More than $10 Million

By Nitesh Dhanjani
November 10, 2008

In this article, I want put forth a case study to demonstrate how capturing feelings on the social web can allow companies to measure the reputation of their brand.

What Cookbook Publishers Can Learn from the Music Industry

By Mac Slocum
November 4, 2008

The maturation of music downloads offers a path for cookbook publishers.

Analytics: Are Streams the New Hits?

By Mac Slocum
October 29, 2008

The definition of an online video stream can mean different things on different sites. This kind of ambiguity hurts everyone involved.

Where's the IMDb for Books?

By Mac Slocum
October 26, 2008

Over on the TOC Community, David Henley expands on recent discussions around publisher and author brand building by drawing an interesting connection to the Internet Movie Database (IMDb): Not...

How Should Authors Promote Themselves Online?

By Kate Eltham
October 23, 2008

Publishers can lend a hand, but authors will be best served by leading their own online publicity projects.

Web Publicity Grows Up, Learns the Value of Conversation

By Mac Slocum
October 20, 2008

Web publicity works best when the audience is spoken with, not at.

An On-Demand Night at the Opera

By Mac Slocum
October 15, 2008

The Metropolitan Opera is letting its inner geek run free. Performances will soon be available as pay-per-stream feeds and subscription packages through The Met's Web site. From the New...

Open Question: How Can Publishers Capitalize on Hot Topics?

By Mac Slocum
October 14, 2008

It's never been easier to crank out a quickie book, but is this the best way to capitalize on a hot topic? Please share your thoughts.

Overestimating the Home Page

By Mac Slocum
October 13, 2008

Brett Crosby from Google Analytics says a home page is often mistaken as the most important part of a Web site. From TechRadar: Where are your visitors landing, bouncing, and...

1 to 50 of 110 Next