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Knowing and Understanding Your Audience

By Laurie Petrycki
October 18, 2013

I had the opportunity to sit down with Laura Klein (@lauraklein) and talk about the importance of creating effective user experiences. Laura is a UX expert and consultant. She stresses the need to figure out what works by talking to …

Mobile First? Not So Fast!

By Laura Klein
June 19, 2013

Are we done with the Mobile First meme, yet? Can we be? Please? Look, don’t get me wrong. I fundamentally agree with a lot of the thoughts behind the annoying catchphrase “mobile first.” For example, I agree that mobile devices …

Laura Klein’s Six Reasons Founders Should Learn UX Design Now

By Laura Klein
May 28, 2013

I know, I know. Founders and entrepreneurs are already being told that they need to learn how to code, hire, raise money, and get customers. Screw that. What founders and entrepreneurs should really do is learn how to build a …

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