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Super Bowl in the Digital Age

By Sarah Sorensen
February 8, 2010

Technology is playing a critical role in sports, both improving the experience and extending the life of any particular event. Fans can connect with their favorite teams through their online communities; they can play digital games as their favorite players and participate in Fantasy Football leagues with people from around the globe. All of which serve to increase the interest and affinity viewers have for the game, creating ties to players, organizations and the league that fuel multibillion dollar apparel and merchandising industries.


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