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Inside Look at RAND's $9.95 Ebook Pricing Strategy

By John Warren
June 9, 2009

Recently, the RAND Corporation announced that it has revised the suggested retail pricing on all RAND ebooks to $9.95 each. RAND ebooks are available through a wide variety of...

Google's Browser-Based Plan for Ebook Sales

By Mac Slocum
June 1, 2009

BEA '09 may be remembered as the moment when Google formally entered the ebook market. From the New York Times: Mr. [Tom] Turvey [director of strategic partnerships at Google] said...

One-Question Interview at BookNet Canada Tech Forum

By Andrew Savikas
March 19, 2009

Last week I had the pleasure of speaking at the 2009 BookNet Canada Technology Forum in Toronto (motto: Even colder than you expected!), and Mark Bertils caught up with me...

Jakob Nielsen: Kindle Content Must be Kindle-Specific

By Mac Slocum
March 16, 2009

Jakob Nielsen offers an in-depth look at Kindle formatting best practices: For Kindle, it's certainly unacceptable to simply repurpose print content. But you can't repurpose website content, either. For...

Hearst Gets Into the E-Reader Game

By Mac Slocum
February 27, 2009

Hearst Corp. is developing its own wireless e-reader that may debut this year. From Fortune: According to industry insiders, Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers...

Expectation of Fair Pricing, Not Free

By Peter Brantley
February 23, 2009

At Dear Author, a post stating that not all content should be expected to be free; rather it must be provided, free or not, in a realistic understanding of consumer...

Palm's webOS Represents Major Shift for Syncing and Data

By Peter Brantley
January 12, 2009

In an article covering the Palm Pre mobile device, Ars Technica makes a very important point about how devices utilize network connectivity, and what the assumptions are underlying their...

iPhone App Outperforms Most Print (Computer) Books This Holiday Season

By Andrew Savikas
January 7, 2009

Conventional wisdom suggests that when choosing pilot projects, you pick ones with a high likelihood of success. It's hard to argue that iPhone: The Missing Manual was a reasonable choice...

Conversation is the New King

By Mac Slocum
January 5, 2009

Kate Eltham calls out publishers who blog through a PR lens and points the way to publisher blogs that fully embrace the medium: It used to be common wisdom...

The Realities of Big Web Traffic and Advertising

By Mac Slocum
December 18, 2008

Major news sites that rely on advertising as their primary revenue stream need to log hundreds of millions of page views per month to attract significant attention from advertisers, according...

New Tech Mixes Book Experience with Sensors

By Peter Brantley
December 16, 2008

A new form of hybrid book is coming on the market -- and the inventor consults with Apple. From the Guardian UK: Lyndsay Williams -- who has already developed...

Magazines Now in Google Book Search

By Mac Slocum
December 11, 2008

Google is adding back issues of magazines to its Book Search index. From the Official Google Blog: Try queries like [obama keynote convention], [hollywood brat pack] or [world's most challenging...

History Repeating with Book Publishing's Mobile Efforts

By Peter Brantley
December 10, 2008

A Computerworld blog post from Mike Elgan looks at recent mobile announcements from book publishers. From the perspective of technology, watching book publishers slowly grapple with the tentative migration...

Book Publishing's Scale Issue

By Mac Slocum
December 9, 2008

In a post looking at the future interplay of content, gatekeepers and consumers, David Nygren touches on a key issue for large book publishers: scale. Mega Publishing Conglomerates Go Bye-Bye:...

Random House Expands Ebook Offerings, Embraces EPUB

By Peter Brantley
November 25, 2008

Random House is pursing digital with a vengeance, recognizing a growth market. From the Huffington Post: The publisher already has more than 8,000 books in the electronic format and...

Q&A With Co-Creator of Classics iPhone E-Reader

By Mac Slocum
November 24, 2008

The Classics app is a little different than competing iPhone e-readers: for starters, it's not free. Classics co-creator Phill Ryu discusses the app's pricing, design and development in this Q&A.

Connecting the Dots Between Google Book Search and Android

By Peter Brantley
October 31, 2008

Ed Nawotka of Beyond Hall 8 discusses the possibility that the Google Book Search settlement permits them to envision product delivery through Android-capable devices: Perhaps most important of all...

Report: Random House Shifts Ebook Royalties to Net Receipts

By Mac Slocum
October 29, 2008

Richard Curtis says Random House has announced a shift in its ebook royalties in a letter recently sent to literary agents. From E-Reads: Commencing December 1, 2008, the new royalty...

Newsweek Repackaging Candidate Coverage for Kindle Bios

By Mac Slocum
October 14, 2008

Newsweek will aggregate its coverage of John McCain, Barack Obama, Sarah Palin and Joe Biden into four Kindle-only biographies. From Amazon's Kindle Blog: The book-length biographies contain archived reporting...

The Digital Generation and E-Readers are Tied Together

By Mac Slocum
October 8, 2008

Over on Radar, Nick Bilton from the New York Times R&D group weighs in on the future of paper and e-readers: A common response to the prospect of an eReader...

Watch the YouTube Video, Buy the Product

By Mac Slocum
October 8, 2008

YouTube's Content ID service, something we've covered in the past, gives publishers two options for handling unauthorized videos: the material can be removed from YouTube or it can be...

Target, Serve and Adapt: A Simple Model for Audience Development

By Mac Slocum
September 24, 2008

Shifting audiences have pushed publishing into a perpetual beta, but trailblazing companies have found a way to adapt.

Q&A with Hadrien Gardeur, Co-Founder of Feedbooks

By Mac Slocum
September 22, 2008

Feedbooks converts, catalogs and distributes ebooks in a variety of formats. Co-founder Hadrien Gardeur discusses Feedbook's system and future services in the following Q&A.

Levels of Quality and Revenue Streams

By Mac Slocum
September 2, 2008

A mix of low and high-quality digital formats could increase awareness and satisfy consumer and advertiser demand.

TOC Recommended Reading

By Mac Slocum
August 20, 2008

On Being Positive in August (Adam Hodgkin, Exact Editions) Publishers need to consider the possibility that anything that can be published, will certainly be published digitally, and will, in...

How Hackers Show it's Not All Bad News at the New York Times

By Andrew Savikas
July 28, 2008

The hacking-friendly culture within the New York Times just may save the organization.

Survey of Book Industry Reaction to New iPhone and App Store

By Mac Slocum
July 17, 2008

The new iPhone/App Store has inspired a lively debate about publishing's role in digital content and software development. In this survey post, we catalog a variety of viewpoints from across the Web.

New Rulings Let Pubs Create Digital Archives With No Additional Royalties

By Mac Slocum
July 3, 2008

Two recent cases allow publishers to create exact digital archives of back catalogs without freelancer permission or payment of additional royalties.

Mistake Shows Need for Clear Communication in Piracy Discussions

By Mac Slocum
June 27, 2008

The importance of clear communication around the murky topic of piracy is highlighted after my first impression of an executive's comment proves incorrect.

Lamenting the Digital Decline is a Dangerous Path

By Mac Slocum
June 24, 2008

Harping on the revenue shortfall between digital and traditional content distracts from the bigger questions that need to be asked and answered.

Open Question: How Can Ebooks Improve the Reading Experience?

By Mac Slocum
June 20, 2008

Expanding on a recent post by Seth Godin, TOC wants to know how you think ebooks and digital content can enhance the reading experience.

Publisher Offers Tips for Embedding Web Links in Ebooks

By Mac Slocum
June 2, 2008

Morris Rosenthal uses links to guide ebook readers to illustrations, diagrams and other Web material. He shares his best practices in this Q&A.

Open Question: When Will Digital Books Overtake Print Books?

By Mac Slocum
May 27, 2008

Will digital books ever supplant print books? When will it happen? Weigh in with your thoughts and estimates.

The Inertia of Digital Turf Wars

By Mac Slocum
April 22, 2008

Two recent news stories illustrate the problems that arise when traditional businesses go after digital envelope pushers.

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