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Author (R)evolution Day videos now available

By Joe Wikert
April 16, 2013

If you missed TOC’s first Author (R)evolution Day you missed a lot. Cory Doctorow kicked things off and more than 20 speakers followed with terrific presentations on marketing, audience development, choosing service providers, and my favorite topic, data. The room …

Newbie author rediscovers his natural aversion to all things bureaucratic

By Michael Daugherty
April 12, 2013

Last week I talked about putting pen to paper, or keystrokes to Microsoft Word, and all the behind the scenes work that involved. When I felt I had no clue what I was doing, I remembered what my developmental editor …

Three years of TOC at the Bologna Children’s Book Fair

By Sarah Towle
April 11, 2013

O’Reilly Media took its Tools of Change in Publishing Conference to Italy for the first time in 2011, teaming up with the Bologna Children’s Book Fair organizers to focus on opportunities for children’s content in digital publishing. That year the …

Digital publishing and the loss of intimacy

By François Joseph de Kermadec
April 9, 2013

Reading used to be an intimate experience. Even Amazon, the pioneer in digital publishing, branded its Kindle with a child reading alone under a tree. Books were specially designed to disappear into the background as much as possible, helped by …

A first-time author builds his team and starts writing the story

By Michael Daugherty
April 2, 2013

Last week I talked about the lessons learned from self-publishing boot camp. After the boot camp ended I knew I had a lot to learn. I liked the business challenges that I was seeing. For a guy coming in out …

Libraries to become community publishing portals

By Mark Coker
April 1, 2013

[Ed. note: The following first appeared on The Huffington Post. It has been reposted here with the author's permission.] Public libraries provide an essential community service by promoting literacy and a culture of reading. With the rise of ebooks, public …

Author by necessity

By Michael Daugherty
March 27, 2013

So what am I doing here? As President & CEO of LabMD, Inc., a uropathology medical laboratory in Atlanta, Georgia, (we test blood, urine, and tissue for cancer and other medical issues), this is not my normal venue.  However, shockingly, I …

The book as a standard of quality

By François Joseph de Kermadec
March 13, 2013

Publishers have long commandeered respect for the quality of their work. Traditional processes may be cumbersome, reliant as they are on an infinity of minute, specialised steps, but they have helped maintain consistently high standards, at ever-lower prices. Authors may …

Author platforms and the Black Box Effect

By Anne Hill
February 20, 2013

If you’ve spent as much time reading author blogs as I have, you may have noticed a disturbing pattern. In nearly every “here’s how I did it” post in which the author explains her route to greater visibility and sales, …

Money matters most in book marketing

By Rob Eagar
February 19, 2013

A recent Reuters/Ipsos poll revealed that four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site. In addition, researchers at the Ehrenberg-Bass Institute found that …

When paper fails

By Adam Hyde
February 13, 2013

When all the activities and practices that we now call “publishing” exist in a networked environment, something radical changes – affecting creators, content, ownership, and trust. That might sound like the end of publishing as it is now but it …

5 proven ways to create a bestselling book title

By Rob Eagar
January 29, 2013

People may not judge a book by its cover, but they will judge a book by its title. A boring title can literally kill book sales. In contrast, a compelling title enhances sales and can help generate a bestseller. As …

Author (R)evolution Day Friday Tweet Chats Start This Week

By Kat Meyer
January 23, 2013

Starting January 25 and continuing through February 8, Kristen McLean (@BKGKristen) and I (@KatMeyer) be hosting #ARDay twitter conversations featuring speakers from Author (R)evolution Day. This Friday’s #ARDay tweetchat topic is “The Benefits of Bookish Community Participation and Building” and …

What’s so bad about the “10 Awful Truths”?

By Anne Hill
January 15, 2013

Last month I attended a Future of Publishing event in Silicon Valley, where Steve Piersanti, President of Berrett-Koehler, was on a panel that also included Barry Eisler, Dane Neller, Clark Kepler, and Guy Kawasaki. As the audience enjoyed a delicious meal before …

Liability vs. leverage

By Cory Doctorow
January 14, 2013

[Editor's note: Be sure to catch Cory Doctorow's opening keynote at next month's TOC Author (R)evolution Day in NY.] How much will your publisher pay you? There’s a short, easy answer to this: as little as they can. Not because they’re …

Topsy-Turvy: A new roadmap for book marketing

By Kristen McLean
January 8, 2013

Given what we’re working on at Bookigee these days, and the awesomeness we’re putting together for the February 12th TOC Author (R)evolution Day, I’ve been getting a lot of questions about the future of book marketing. What’s working? Where’s it going? WTF? One …

An author-centric map of publishing

By Anne Hill
December 11, 2012

When I first heard the publishing industry referred to as an ecosystem I immediately wanted to see a map of it on the wall. How does water cycle through the system? Which communities are currently well-placed, and where are the …

How to de-risk book publishing

By Steven Rosenbaum
December 6, 2012

The nature of book publishing is changing, in ways big and small. In fact, the very nature of what a book ‘is’ is shifting. But that’s not what I’ve been thinking about these past few days. No, my exploration today …

Books as apps deserve serious consideration

By Chris Rechtsteiner
December 6, 2012

While following FutureBook 12 recently (#fbook12) a topic came to mind that I feel needs to gain additional traction: Books as apps play an important role vs. existing ebook platforms. This is a frightening future for many in publishing (and for many …

Author and publisher relationships

By Joe Wikert
November 29, 2012

I had the pleasure of meeting with representatives from Schilling earlier this year as they prepared a white paper called “Author and publisher relations — how publishers stay competitive in digital publishing.” You can download the free report here. As …

Author (R)evolution Day, the Manifesto (Part II)

By Kristen McLean
November 19, 2012

I’m Kristen McLean, the founder & CEO of Bookigee, and I’m also the co-chair of TOC’s first conference event designed especially for professional authors and content creators. This is the second in a two-part essay that lays out the framework for our new …

Author (R)evolution Day, the Manifesto (Part I)

By Kristen McLean
November 14, 2012

I’m Kristen McLean, the founder & CEO of Bookigee, and I’m also the co-chair of TOC’s first conference event designed especially for professional authors and content creators. TOC and their partners like Publisher’s Weekly and Argo Navis wanted to create …

Amazon, ebooks and advertising

By Joe Wikert
May 29, 2012

Amazon already sells ads on the Kindle. Joe Wikert explains why ad-supported ebooks are a logical next step for the company.

Amazon, ebooks and advertising

Amazon, ebooks and advertising
By Joe Wikert
May 29, 2012

Amazon already sells ads on the Kindle. Joe Wikert explains why ad-supported ebooks are a logical next step for the company.

The reinvention of the bookseller

By Joe Wikert
May 10, 2012

Once booksellers accept the reality they can no longer just sell books, they can begin evolving into something dynamic and unique.

The reinvention of the bookseller

The reinvention of the bookseller
By Joe Wikert
May 10, 2012

Once booksellers accept the reality they can no longer just sell books, they can begin evolving into something dynamic and unique.

Think of it like a political campaign: Baratunde Thurston's book marketing

By Sarah Milstein
May 8, 2012

Make it easy for people to help you — that's a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

Think of it like a political campaign: Baratunde Thurston's book marketing

Think of it like a political campaign: Baratunde Thurston's book marketing
By Sarah Milstein
May 8, 2012

Make it easy for people to help you — that's a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

State of the Computer Book Market, part 5: Wrap-Up and Digital

By Mike Hendrickson
April 10, 2012

The fifth and final post in the 2011 "State of the Computer Book Market" report examines digital content purchase patterns and e-distribution channels.

State of the Computer Book Market, part 5: Wrap-Up and Digital

State of the Computer Book Market, part 5: Wrap-Up and Digital
By Mike Hendrickson
April 10, 2012

The fifth and final post in the 2011 "State of the Computer Book Market" report examines digital content purchase patterns and e-distribution channels.

Top stories: January 23-27, 2012

Top stories: January 23-27, 2012
By Mac Slocum
January 27, 2012

This week on O'Reilly: Mike Loukides offered a different take on the piracy debates, Edd Dumbill looked at Microsoft's Hadoop-driven plan for big data, and we learned why Amazon retail stores aren't out of the question.

Top Stories: January 9-14, 2012

Top Stories: January 9-14, 2012
By Mac Slocum
January 13, 2012

This week on O'Reilly: Edd Dumbill explained what big data means and how organizations can put it to use, Maryland's first chief innovation officer discussed his job and his goals, and Justo Hidalgo offered three reasons why it's a good time to be a publishing startup.

A venture into self-publishing

By Joe Wikert
January 9, 2012

Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors.

A venture into self-publishing

A venture into self-publishing
By Joe Wikert
January 9, 2012

Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors.

Quid pro quo will define the author-publisher relationship

By Jenn Webb
December 20, 2011

In this video interview, author and digital book producer Peter Meyers addresses the state of ebooks and book apps and weighs in on the changing relationship between authors and publishers.

Publishing News: One publishing experiment ends, another begins

By Jenn Webb
December 2, 2011

The Domino Project published its final book. Elsewhere, Marc Herman took his long-form journalism straight to a Kindle Single and the WSJ looked at the changing roles of authors on book tours.

Publishing News: One publishing experiment ends, another begins

Publishing News: One publishing experiment ends, another begins
By Jenn Webb
December 2, 2011

The Domino Project published its final book. Elsewhere, Marc Herman took his long-form journalism straight to a Kindle Single and the WSJ looked at the changing roles of authors on book tours.

Top Stories: October 31-November 4, 2011

Top Stories: October 31-November 4, 2011
By Mac Slocum
November 4, 2011

This week on O'Reilly: Former author Robbie Allen explained his shift to software-generated writing, Terence Craig said transparency is the best way to handle digital privacy, and we learned how a simple question can keep data companies honest.

The problem with Amazon's Kindle Owners' Lending Library

The problem with Amazon's Kindle Owners' Lending Library
By Joe Wikert
November 4, 2011

For Amazon's new lending program to be mutually beneficial, the flat-fee compensation model needs to be replaced by a usage spectrum: The more a title is borrowed, the higher the fee to the publisher and author.

The problem with Amazon's Kindle Owners' Lending Library

By Joe Wikert
November 4, 2011

For Amazon's new lending program to be mutually beneficial, the flat-fee compensation model needs to be replaced by a usage spectrum: The more a title is borrowed, the higher the fee to the publisher and author.

How I automated my writing career

By Robbie Allen
November 3, 2011

You scale content businesses by increasing the number of people who create the content ... or so conventional wisdom says. Learn how a former author is using software to simulate and expand human-quality writing.

How I automated my writing career

By Robbie Allen
November 3, 2011

You scale content businesses by increasing the number of people who create the content ... or so conventional wisdom says. Learn how a former author is using software to simulate and expand human-quality writing.

How I automated my writing career

How I automated my writing career
By Robbie Allen
November 3, 2011

You scale content businesses by increasing the number of people who create the content ... or so conventional wisdom says. Learn how a former author is using software to simulate and expand human-quality writing.

Publishing News: Rebooting online news presentation

By Jenn Webb
June 3, 2011

In the latest Publishing News: Ben Huh dishes on news organizations moving in the right direction; one year later, the Library of Congress' Twitter Archive is still being built; and the Unbound.co.uk publishing platform launched with some big-name authors.

Radar's top stories: May 30-June 3, 2011

Radar's top stories: May 30-June 3, 2011
By Mac Slocum
June 3, 2011

This week on Radar: We checked in on the Library of Congress' Twitter archive, Ken Yarmosh revealed 10 ways to screw up a mobile app, the story behind Velocity 2011 was told, Steve Souders discussed mobile optimization, and we wondered if readers would fund their favorite authors.

Publishing News: Rebooting online news presentation

Publishing News: Rebooting online news presentation
By Jenn Webb
June 3, 2011

In the latest Publishing News: Ben Huh dishes on news organizations moving in the right direction; one year later, the Library of Congress' Twitter Archive is still being built; and the Unbound.co.uk publishing platform launched with some big-name authors.

Will Golan v. Holder affect the Google Books settlement?

By Jenn Webb
March 28, 2011

The Google Books ruling raised an interesting question in regard to copyright. If Congress is to be the judge on that issue, will further negotiations be affected by the ongoing Golan v. Holder copyright case?

Will Golan v. Holder affect the Google Books settlement?

Will Golan v. Holder affect the Google Books settlement?
By Jenn Webb
March 28, 2011

The Google Books ruling raised an interesting question in regard to copyright. If Congress is to be the judge on that issue, will further negotiations be affected by the ongoing Golan v. Holder copyright case?

Baby bibs to dog clothes to ... publishing's salvation?

By Jenn Webb
March 14, 2011

Some contend authors can mimic rock bands and earn revenue through merchandise. Margaret Atwood, an author who's dabbled in merchandising, has some choice thoughts on that subject.

Baby bibs to dog clothes to ... publishing's salvation?

Baby bibs to dog clothes to ... publishing's salvation?
By Jenn Webb
March 14, 2011

Some contend authors can mimic rock bands and earn revenue through merchandise. Margaret Atwood, an author who's dabbled in merchandising, has some choice thoughts on that subject.


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