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Money matters most in book marketing

By Rob Eagar
February 19, 2013

A recent Reuters/Ipsos poll revealed that four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site. In addition, researchers at the Ehrenberg-Bass Institute found that …

Changing the culture of production

By Adam Hyde
December 11, 2012

Collaboration on a book is the ultimate unnatural act. —Tom Clancy The emergence of online book production tools is of course bringing writers online. Authoring books online seems to bring two apparently opposing dynamics into play – the social web …

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The Watering Hole