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BlogsTags > authoringMoney matters most in book marketingBy Rob EagarFebruary 19, 2013 A recent Reuters/Ipsos poll revealed that four out of five Facebook users have never bought a product or service as a result of advertising or comments on the social network site. In addition, researchers at the Ehrenberg-Bass Institute found that … Changing the culture of productionBy Adam HydeDecember 11, 2012 Collaboration on a book is the ultimate unnatural act. —Tom Clancy The emergence of online book production tools is of course bringing writers online. Authoring books online seems to bring two apparently opposing dynamics into play – the social web … 1 to 2 of 2 Stay Connected
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