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Three years of TOC at the Bologna Children’s Book Fair

By Sarah Towle
April 11, 2013

O’Reilly Media took its Tools of Change in Publishing Conference to Italy for the first time in 2011, teaming up with the Bologna Children’s Book Fair organizers to focus on opportunities for children’s content in digital publishing. That year the …

Build, Execute, then (finally) Publish

By Kristen McLean
January 10, 2013

For the last couple of days (see part one here and part two here) I’ve been sharing what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later. Yesterday we …

Heading towards marketing first, publishing later

By Kristen McLean
January 9, 2013

In yesterday’s article I gave you a tantalizing introduction to what I consider the new paradigm for DIY book marketing–a kind of cart-before-the-horse strategy where you market yourself first, and then publish later. Here’s what I think it could look like for any …

Authors as marketers

By Joe Wikert
November 26, 2012

Authors are always looking for an edge. In a world where thousands of new traditionally- and self-published books are released every month it’s hard to rise above all the noise. We’re launching Author (R)evolution Day at TOC NY in February …

Ebooks as native apps vs. web apps

By Joe Wikert
October 5, 2012

Over the past week I’ve posted excerpts from a very insightful email exchange between Bill McCoy of the IDPF and Sanders Kleinfeld of O’Reilly (first piece here and second piece here). This is the final installment of that thread and …

Top stories: January 23-27, 2012

Top stories: January 23-27, 2012
By Mac Slocum
January 27, 2012

This week on O'Reilly: Mike Loukides offered a different take on the piracy debates, Edd Dumbill looked at Microsoft's Hadoop-driven plan for big data, and we learned why Amazon retail stores aren't out of the question.

Tools of Change for Publishing Newsletter: January 25, 2012

By Joe Wikert
January 26, 2012

Highlights from the 1/25/12 edition of the TOC newsletter include: Jason Calacanis on Amazon prime and the possibilities of an Amazon retail store, iBooks Author causes quite the stir, and the reinvention of libraries.

Why the fuss about iBooks Author?

By Joe Wikert
January 26, 2012

Apple doesn't have an objective to move the publishing industry forward. With iBooks Author, the company sees an opportunity to reinvent this industry within its own closed ecosystem.

Why the fuss about iBooks Author?

Why the fuss about iBooks Author?
By Joe Wikert
January 26, 2012

Apple doesn't have an objective to move the publishing industry forward. With iBooks Author, the company sees an opportunity to reinvent this industry within its own closed ecosystem.

Top stories: January 16-20, 2012

Top stories: January 16-20, 2012
By Mac Slocum
January 20, 2012

This week on O'Reilly: Tim O'Reilly explained why SOPA and PIPA are bad for the Internet and bad for business, Edd Dumbill offered an extensive survey of Hadoop solutions, and we looked at the most common mobile interface mistakes.

Kevlin Henney on the Core Values of Programming - 97 Things Every Programmer Should Know

By Mary Rotman
March 1, 2010

Looking for new insight into programming? The newest installment in our 97 Things series might just be what you need. I had a chance to ask editor Kevlin Henney a few questions about the book earlier this week so I could understand a little bit more about programming essentials (and why he wrote the book) for myself.

Charles Platt on the Basics of Electronics - Make: Electronics and Learning Through Discovery

Charles Platt on the Basics of Electronics - Make: Electronics and Learning Through Discovery
By Mary Rotman
December 10, 2009

Want to learn the fundamentals of electronics in a fun, hands-on way? Author Charles Platt (@charlesplatt) has created a book in which you will explore all of the key components and essential principles through a series of fascinating experiments. I asked him a few questions about Make: Electronics earlier this week so I could understand a little bit more about electronics (and why he wrote this book) for myself.

Josh Clark on iWork '09: The Missing Manual

Josh Clark on iWork '09: The Missing Manual
By Mary Rotman
May 6, 2009

I recently had a chance to catch up with Josh Clark, author of our newly released iWork '09: The Missing Manual. He had a lot to say about the new version of iWork, as well as a few tips & tricks to share to make the user experience even better. Click here to read our interview as well as Josh's favorite tips.

Where do I start if I want to write for Head First?

By Brett McLaughlin
March 11, 2009

What does it take to be a Head First author?

By Brett McLaughlin
March 6, 2009

Do you ever wish you could write a Head First book? Wondering what it takes? Check out what Brett, the series editor, has to say about writing a Head First book.

10 Tips & Tricks from the Tasmanian Adventure

10 Tips & Tricks from the Tasmanian Adventure
By Mary Rotman
October 21, 2008

As some of you may know, one of our authors, Mikkel Aaland, recently returned from a trip to Tasmania with a group of photographers and a team from Adobe. Below are tips & tricks regarding Photoshop Lightroom 2, as well as Mikkel's reflection on the trip.

How much do you love your technology?

How much do you love your technology?
By Kathryn Barrett
October 1, 2008

Enough to wear it on your body? Leif Madsen, one of the authors of Asterisk: The Future of Telephony sports the animal from the cover of his book on the back of his leg. Now, that's commitment! Read more.


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