Blogs

Tags > audience

The media-marketing merge

I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works: “It’s quite simply a …

A study confirms what we've all sensed: Readers are embracing ereading

In this interview, Angela Bole of the Book Industry Study Group reviews results from the "Consumer Attitudes Toward E-Book Reading" study. She says the data looks good for publishers, assuming they can develop the right business models.

A study confirms what we've all sensed: Readers are embracing ereading

In this interview, Angela Bole of the Book Industry Study Group reviews results from the "Consumer Attitudes Toward E-Book Reading" study. She says the data looks good for publishers, assuming they can develop the right business models.

Social data: A better way to track TV

TV shows broke out of the television years ago, but traditional analytics still focus on limited metrics. PeopleBrowsr CEO Jodee Rich says social data offers a better way to see what audiences watch and what they care about.

Social data: A better way to track TV

TV shows broke out of the television years ago, but traditional analytics still focus on limited metrics. PeopleBrowsr CEO Jodee Rich says social data offers a better way to see what audiences watch and what they care about.

Pandora's ubiquitous platform play

Pandora isn't betting on one platform, it's betting on all of them: computers, mobile devices, stereos, even cars. It's a smart move -- and one that should be studied -- because it meshes with the digital consumption habits of users.

Pandora's ubiquitous platform play

Pandora isn't betting on one platform, it's betting on all of them: computers, mobile devices, stereos, even cars. It's a smart move -- and one that should be studied -- because it meshes with the digital consumption habits of users.

170 years of tech book publishing, demonstrated

Some of the most fascinating technical writing I've encountered recently was written 170 years ago. How is that possible? And just how different was it?

Quarantined Conferences: Claustrophobic Technophiles or Attentive Audiences?

Loren Feldman. 1938 Media. Audience Conference. That’s about as much of a summary as you’ll find about the Audience Conference held in New York last Friday. That’s because there were no open laptops allowed during the performances. There was also no Wi-Fi, no video streaming, no tweeting, and no blogging. Something akin to omertà joined the members of the Audience...