Tags > marketing
ePayments Week: Contactless payment (and zombie survival tactics) - PayPal preps NFC payments and eBay buys Zong to add direct billing to its toolkit.David Sims
July 14, 2011
PayPal preps NFC payments, while parent eBay buys Zong to add direct billing to wireless accounts to its toolkit. Also, the three types of social commerce and who's driving them.
Publishing News: Fantasy author is out for blood - An embargoed book leaked, Amazon bought The Book Depository, and why page flipping is a dragJenn Webb
July 8, 2011
In the latest Publishing News: George RR Martin wants a head on a spike, Amazon's purchase of The Book Depository is being challenged, and Pete Meyers has ideas on how images and text could work better together.
Radar's top stories: June 13-17, 2011 - Big data and the semantic web, choosing the right license for data, 3 great ideas you should stealMac Slocum
June 17, 2011
This week on Radar: We looked at the links between big data and the semantic web, the thought process behind OpenStreetMap's move to the Open Database License was revealed, and we highlighted three ideas you should lift from HubSpot.
How one publisher uses "aggressive marketing" - Open Road gets aggressive with adaptation and real-time marketing.Jenn Webb
June 13, 2011
Being digital isn't the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman's company Open Road Integrated Media believes aggressive marketing is the key to digital success.
10 ways to botch a mobile app - Give your mobile app a better shot at success by avoiding these common mistakes.Ken Yarmosh
May 31, 2011
With the aim of injecting reason and business know-how into the app development process, "App Savvy" author Ken Yarmosh outlines the top 10 reasons why apps often falter or fail.
Want to know where to build a new store? Check your human density data - Skyhook's Ted Morgan on the applications of human density data.Jenn Webb
May 25, 2011
Ted Morgan, Skyhook co-founder and CEO, discusses the value of human density data and why it will help drive marketing, business and development decisions.
Four short links: 19 May 2011 - Internet Access Rights, Statistical Peace, Vintage Jobs, and Errata EtymologyBy Nat Torkington
May 19, 2011
Right to Access the Internet -- a survey of different countries' rights to access to access the Internet. Peace Through Statistics -- three ex-Yugoslavian statisticians nominated for Nobel Peace Prize. In war-torn and impoverished countries, statistics provides a welcome arena in which science runs independent of ethnicity and religion. With so few resources, many countries are graduating few, if...
Getting your book in front of 160 million users is usually a good thing - "Pirate's Dilemma" author Matt Mason on BitTorrent.Jenn Webb
April 15, 2011
Pirating your own book may seem like an odd promotion strategy, but that's just what Megan Lisa Jones did with her new novel. Matt Mason, author of "The Pirate's Dilemma," says P2P platforms like BitTorrent are a great way to reach audiences and distribute content.
Pride and prejudice and book trailers - How Quirk Books puts book trailers to use and measures their success.Jenn Webb
April 7, 2011
The literati may despise them, but book trailers can be effective marketing tools when done right. Brett Cohen, vice president of Quirk Books, discusses the production and tracking efforts behind his company's trailers.
Pages before ads and other Facebook marketing tips - Authors Dan and Alison Zarrella on how businesses can put Facebook to use.Howard Wen
January 20, 2011
Traditional marketers and businesses tend to downplay Facebook's utility. That's a mistake, according to Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book." In this interview, they explain why engagement is the key to Facebook campaigns.
Backtype: Using big data to make sense of social media - Nathan Marz on the data tools that help marketers understand their social media efforts.By David Sims
January 11, 2011
Nathan Marz of Backtype discusses his work with Hadoop, Cascading and Clojure.
Why Twitter's t.co is a game changer - Twitter's URL shortener could give marketers a key tool for off-site engagement.Alistair Croll
September 13, 2010
If Twitter is so inclined, the company could turn the new t.co shortening service into a powerful analytics tool that solves the marketing and tracking issues attached to off-site engagement.Emerson Niide
September 9, 2010
With a simple CRM system, a hotel made me feel a very well cared "house guest".
August 24, 2010
One of the most discussed pricing strategies is 'Free'. Anecdotally, free product has been said to increase print sales of the same title, to play a marketing role in acquainting customers with an unknown quantity, to allow for a later up-sell, and to provide branding opportunity. This week, Kaplan is placing nearly 100 of our eBook titles on sales for free for a week on the iBookstore. Something of a grand experiment, we've planned a veritable marketing bonanza to publicize the promotion. In the end, the experiment itself will yield more information about our consumers' interests, how we connect to our readers, and our eBooks themselves than any other products we are selling this year.
July 28, 2010
I spoke to a touring author last week who repeated this phrase about 9 times over a one hour coffee date. "Everything's changed." She wasn't talking about digital pricing, vanishing...Hugh McGuire
June 14, 2010
We have a massive and growing supply and demand imbalance in the book business. And, as the technologies for creating and distributing books becomes trivial, the supply of books is just going to keep growing exponentially.... How are people going to sift through all these books to find what they want?Andrew Savikas
June 3, 2010
We've been running an ebook "$9.99 deal of the day" promotion for some time now, and customer response has been quite positive. There's also some very interesting sales data coming...
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